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BVC Self-Service Platform
The online platform for your BVC data processing needs
Access the BVC Platform
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Important Notice
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Important Notice - ME Algorithm update
The BVC Self-Service platform now includes the new
Markets Effects algorithm
for all full BVC studies.
As mentioned at the myBVC launch, we are implementing an upgrade to the ME algorithm to provide more analytic power and deeper insights for our clients. The new ME algorithm offers
enhanced flexibility, granularity, and analytic power
, while maintaining all the strengths, accuracy and validity of the approach that has been in use since the launch of BVC.
If you have any questions or concerns about the new ME algorithm and what it means for your program, you can find some reading materials on SharePoint,
the algorithm overview
and
leaflet
, alternatively please reach out to the Brand Activation Studio team at brandactivationstudio@ipsos.com.